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Global marketing services and secure & essential communications provider, Adare Group, has acquired Banner Managed Communication (BMC), another leading supplier of business marketing and essential communication services, for an undisclosed sum. The landmark deal is one of the most significant transactions in the marcomms services space in recent years. It creates a £230m turnover group… View Article...read more >
Here at BMC, we’ve further strengthened our creative capabilities with the appointment of Chris Lines as Creative Director. Chris joins us from digital marketing agency Stickyeyes where he had a similar role. He has held variety of senior design and creative positions over the past 20 years, and has worked with some of the UK’s… View Article...read more >
Earlier this month, BMC’s CEO Catherine Burke took part in a discussion on supplier relationship management (SRM) with our client Ladbrokes, hosted by State Of Flux, one of our strategic partners. In this video Catherine and Liz Cockburn, Head Of Procurement at Ladbrokes, give their perspective on buyer-supplier relationships and the benefits Ladbrokes have seen… View Article...read more >
Euro 2016, running up until 10 July in France, provides a perfect marketing opportunity for retail brands, which are able to tie-in products and promotions with the tournament in a bid to engage consumers. But, just how do brick-and-mortar retailers entice Euro 2016 shoppers through their doors? Well, according to a survey I came across… View Article...read more >
The equation for content marketing is a simple one: great content + great outreach = great content marketing. As an Entrepreneur article explains, creating compelling content isn’t enough; brands must work hard to promote that content through the correct channels, ensuring it’s easily accessible – and shareable – for their target audiences. The most successful… View Article...read more >
It’s not often that digital signage gets such good press as global stars like Justin Bieber, but that’s exactly what Brand Republic is reporting at the moment. It seems that some of the worlds biggest names in music, or at least those signed under the Universal Music record label, are joining forces with Global Radios… View Article...read more >